Safe Care Consulting’s Brand Transformation
The Client
Safe Care Consulting, founded by Cheryl Carey, provides expert training and consulting to help child care providers create safe, high-quality learning environments. With over 30 years of experience, Cheryl is passionate about ensuring child care professionals have the knowledge and tools they need to meet health and safety standards.
While Cheryl had built a strong foundation for her business, Cheryl knew she needed to modernize her brand, strengthen her reputation, and improve her online presence to reach more clients. She reached out to me to help bring her vision to life.
The Challenge
When Cheryl came to me, her branding and website no longer reflected the expertise and professionalism she brought to the industry. Her logo felt outdated, her website was difficult to navigate, and she needed marketing materials to build credibility and attract more clients.
Key Issues:
Needed to establish a stronger reputation and professional presence
Outdated logo that didn’t clearly represent her expertise
Website that was hard to navigate, making it difficult for potential clients to take action
Inconsistent branding, which weakened recognition and credibility
Needed marketing materials to clearly communicate her services
The Solution
Cheryl needed a complete brand transformation that would reflect her experience and make a strong impression. Here’s how I helped:
New Logo & Brand Identity: Designed a modern, professional logo that aligns with Cheryl’s mission and resonates with her audience.
Updated Colors & Fonts: Developed a refreshed color palette and typography that creates a polished, welcoming, and professional look.
Website Redesign: Completely redesigned Safe Care Consulting’s website to improve navigation, readability, and overall user experience. The new site makes it easy for visitors to find information and connect with Cheryl.
Marketing Brochure: Created a well-designed brochure that highlights Cheryl’s services and gives her a professional tool to promote her business.
Visual Transformation
Logo
The original logo felt outdated and did not communicate Safe Care Consulting's expertise in the child care space. The new logo represents professionalism, trust, and a modern approach to child care consulting.
Key Changes:
Modernized design for a professional look
Better color contrast for improved readability
Website
The old website was difficult to navigate and didn’t clearly showcase the services Cheryl provides. The newly designed website is user-friendly, visually appealing, and optimized for conversions, making it easier for potential clients to engage with Cheryl’s business.
Key Improvements:
Clearer navigation and layout
Mobile-friendly design for better accessibility
Improved calls-to-action for easy client engagement
The Results
Safe Care Consulting now has a strong, professional brand that reflects Cheryl’s expertise and builds trust with potential clients. The new website provides a better user experience, making it easier for childcare professionals to learn about her services and take action. With updated branding and marketing materials, Cheryl is now well-positioned to grow her business.
What Changed?
A professional brand identity that reinforces Cheryl’s expertise and credibility
A user-friendly website that engages and converts visitors
Consistent branding that builds trust and recognition
A marketing brochure that helps promote Safe Care Consulting effectively
Final Thoughts
This project wasn’t just about refreshing a logo or updating a website—it was about helping Cheryl Carey build a strong, credible presence that reflects her years of expertise and passion for child care safety. A clear brand and a strong marketing strategy can make all the difference, and I’m excited to see how Cheryl and Safe Care Consulting continue to grow.
